SAMSUNG PLUS

[vc_row fullwidth=”true” column_padding=”50″ el_class=”about-header-title”][vc_column][mk_page_title_box page_title=”Case Study” section_height=”500″ bg_image=”http://learningplan.com.auwp-content/uploads/2017/03/improve-header-img.jpg” bg_position=”center top” bg_effects=”parallax” font_color=”#dddddd” el_class=”title-bottom”][/vc_column][/vc_row][vc_row el_class=”home-title-section adobe-captivate-title” css=”.vc_custom_1491988895659{padding-top: 83px !important;padding-bottom: 19px !important;}”][vc_column][mk_fancy_title tag_name=”h1″ color=”#666666″ size=”32″ line_height=”20″ font_weight=”bold” margin_top=”” font_family=”none” align=”center” animation=”fade-in”]

Samsung Plus: Retail Sales Training Transformed

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Learning Plan transforms Samsung Australia’s time consuming, manually operated training to innovative mLearning for over 7,000 retail sales staff.

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Key Project Features:

[/mk_fancy_title][/vc_column][/vc_row][vc_row column_padding=”1″ el_class=”adobe-captivate-five-box-section” id=”abou-section-top” css=”.vc_custom_1491988910272{padding-bottom: 50px !important;}”][vc_column width=”1/6″][vc_icon icon_fontawesome=”fa fa-users” color=”white” background_style=”boxed” background_color=”custom” align=”center” custom_background_color=”#c40d3d”][vc_custom_heading text=”Extended Enterprise” font_container=”tag:h3|font_size:24px|text_align:center|color:%235e6d7a”][/vc_column][vc_column width=”1/6″][vc_icon icon_fontawesome=”fa fa-bullhorn” color=”white” background_style=”boxed” background_color=”custom” align=”center” custom_background_color=”#9babba”][vc_custom_heading text=”Learning Campaigns” font_container=”tag:h3|font_size:24px|text_align:center|color:%235e6d7a”][/vc_column][vc_column width=”1/6″][vc_icon icon_fontawesome=”fa fa-mobile” color=”white” background_style=”boxed” background_color=”custom” align=”center” custom_background_color=”#f52433″][vc_custom_heading text=”Mobile
Learning” font_container=”tag:h3|font_size:24px|text_align:center|color:%235e6d7a”][/vc_column][vc_column width=”1/6″][vc_icon icon_fontawesome=”fa fa-line-chart” color=”white” background_style=”boxed” background_color=”custom” align=”center” custom_background_color=”#071f5d”][vc_custom_heading text=”Retail Sales Training” font_container=”tag:h3|font_size:24px|text_align:center|color:%235e6d7a”][/vc_column][vc_column width=”1/6″][vc_icon icon_fontawesome=”fa fa-gamepad” color=”white” background_style=”boxed” background_color=”custom” align=”center” custom_background_color=”#05a6e3″][vc_custom_heading text=”Gamification” font_container=”tag:h3|font_size:24px|text_align:center|color:%235e6d7a”][/vc_column][/vc_row][vc_row fullwidth=”true” css=”.vc_custom_1491471428893{background-color: #f5f5f5 !important;}” el_class=”case-studies-top-section”][vc_column][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_fancy_title font_family=”none” el_class=”the-challenge-title”]The Challenge[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false” css=”.vc_custom_1491919361437{padding-top: 10px !important;padding-bottom: 10px !important;}”][vc_column_inner width=”1/2″][vc_column_text]One of the largest consumer electronics companies in the country, Samsung Australia had grown frustrated at manually managing training for sales staff at 22 partner companies across more than 1300 retail locations such as Telstra, Optus, Vodafone, JB Hi-Fi, Big W and Bing Lee amongst others.

Samsung Australia wanted to deepen its relationship with its channel partners, and provide the sales staff selling Samsung products across multiple retail stores with extensive product knowledge, an online community with which they could engage and the ability to adequately promote Samsung products while interacting with potential Samsung customers.

The challenge was to come up with an innovative learning platform and training strategy that engaged all sales staff[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]across multiple retail stores throughout Australia. Furthermore, all learners had no formal attachment to Samsung.

The key objectives Samsung wanted to achieve were:

– Increased product awareness amongst retails staff

– Ability to identify key features and provide benefits to consumers

– Having confidence in selling Samsung devices

– Establishing clear ways of qualifying consumers and identifying /demonstrating the features and benefits of Samsung devices to the right customers.

– Increasing loyalty with the Samsung brand[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”case-studies-img-text-section”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][mk_fancy_title font_family=”none” align=”center”]The solution[/mk_fancy_title][vc_column_text]The solution had to be inviting and interactive so sales staff from all different retailers would want to engage. Learning Plan designed and implemented Spectrum – our online sales training platform branded to staff as “Samsung Plus”.

We considered core LMS workflows which would manage enrolments, registrations, completions, scores and certifications but the platform extended well beyond this.

It was also designed to be an online community where members were sent updates about current Samsung products including product reviews, recent news, newly released training modules and videos.

This content was organised in campaigns and sent to encourage engagement with customers – recent news they might have read, or features of the product they were unaware of.

Competitions were also implemented to engage staff and teach them product functions through less formal mlearning modules. This encouraged the sales staff to use Samsung products in a way their customers might.[/vc_column_text][vc_single_image image=”1168″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column][mk_page_title_box section_height=”766″ bg_image=”http://learningplan.com.auwp-content/uploads/2017/04/bg-021.jpg” bg_position=”center top” bg_effects=”parallax” font_color=”#dddddd”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” el_class=”ready-create-learning-section” css=”.vc_custom_1491473172170{padding-top: 55px !important;padding-bottom: 40px !important;background-color: #1e73be !important;}”][vc_column][mk_button dimension=”outline” size=”large” align=”center” outline_skin=”light”]VISIT THE PROJECT[/mk_button][/vc_column][/vc_row]

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